![]() ![]() ![]() However, neither of the two movies released, 2009's G.I. When Michael Bay turned Transformers into a billion-dollar movie franchise starting in 2007, Hasbro naturally tried to duplicate the robots in disguise's success with a G.I. Joe: The Movie introduced a supernatural and fantasy-based origin for Cobra and Cobra Commander that eroded Cobra's original concept as "a ruthless terrorist organization determined to rule the world." Joe: The Movie also had to alter its plans so that its main hero, Duke, survived, because of the reaction to Optimus Prime's death. Joe: The Movie being released on home video and on television instead. ![]() However, the poor performance of Transformers: The Movie, coupled with fan and parental backlash over the deaths of major Transformers characters, especially Optimus Prime, led to G.I. Joe: The Movie was intended for the big screen but production delays saw Transformers: The Movie beat it to theaters in 1986. Related: Transformers Movies Ranked Worst To BestĪn animated film titled G.I. Joe has been kept alive throughout the decades by nostalgia, more comics, and other animated revivals. Joe toys overwhelmed the market as the core audience of boys grew up towards the end of the 1980s but G.I. Cobra backstory and the histories of the dozens of characters was masterminded by Marvel Comics writer Larry Hama. Joe became a mega-successful series of toys with elaborate mythology told through comic books and a wildly popular animated series, G.I. In collaboration with Marvel Comics, G.I. Joe action figures existed in the 1970s, the franchise was completely rebooted by Hasbro in the 1980s. Joe followed in the footsteps of Hasbro's other enduring ' 80s cartoon, Transformers, in leaping to the big screen but the Joes haven't had the same level of success as the alien robots saga overseen by Michael Bay. Joe in the 1980s love about the property. Joe Origins, although the series is a mixed bag that has yet to fully capture everything fans who grew up with G.I. Joe has had three live-action films theatrically released, which now includes Snake Eyes: G.I. ![]()
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